The Adviser Issue 10 | Page 27

HELPING YOU TO GIVE MORE ADVICE
GROWING YOUR CLIENT BASE –

A HOLISTIC APPROACH TO FINANCIAL ADVICE

Our recent survey told us that the number one priority for financial advisers in 2024 is to grow their client base . There are many ways to do so , but one of the most attractive is to be able to offer a holistic service covering all areas of advice . This is often costly and time-consuming so it may be time to consider referral . There are many reasons an adviser may wish to refer out a case :

• attract new clients through offering a complete service
• ensure that your clients are receiving the holistic support they need , even in the areas in which you don ’ t currently advise
• add new services without needing new permissions or new resources
• spend less time on any area you don ’ t feel is core or is adding less value than the time it takes to advise on
• reduce time and costs needed to maintain knowledge and learn systems
• avoid risks associated with advising intermittently
• refer with confidence that your client remains your client
• build trust by accessing specialists on their behalf .
There are many areas available for referral ; here are some examples of those our Members find most useful .
Protection and PMI Protection has always been and continues to be at the heart of financial advice . The current climate means that it is more important now than ever to have the right cover in place . Our specialist protection partner , Caspian , and our PMI panel offer everything your client could need in this space .
DB transfers Our highly qualified and experienced Bureau Panel is on hand to provide your clients with a solution to a complex need – they give the advice , so you don ’ t need to worry .
Later life The concept of later life advice has changed radically over recent years , as our understanding of clients ’ needs , objectives and plans has grown and shifted . Equity release can be a huge help to your clients and can help your clients in many ways , such as debt-free retirement or helping family on to the property ladder .
Power of attorney The majority of adults are not aware of how their wealth , assets , health and loved ones would be affected if they lost capacity in their lifetime . APS Legal & Associates Ltd , part of SimplyBiz , now make it simple for you to help your clients put their powers of attorney in place with a partner you can trust , while also generating additional income for your business .
Estate planning , will writing and probate These services are essential in ensuring your clients can complete their financial planning , and prudent in the current climate given the population continues to live longer , pension pots are being accessed earlier and could potentially not stretch far enough . APS Legal & Associates Ltd , part of SimplyBiz , are the UK ’ s largest and most reputable willwriting and estate-planning company , with 560 associates nationwide .
For more information on any of the referral options above , please visit the SimplyRefer area of our website : members . simplybiz . co . uk / your-proposition / simplyrefer /
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