HELPING YOU TO GIVE MORE ADVICE
Social media , email and your website can also work together to send a stronger message to your audience . Integrated campaigns use a wide range of channels to convey a cohesive message to your audiences , using the same imagery and branding for wider recognition and recall . Successful financial services campaigns , for example , are often centred on key points in the financial year , such as the end of the tax year , the Chancellor ’ s Budgets or Statements , or even national awareness events such as Pension Awareness Week . Keeping your customers informed and engaged with your business in this way can help you move your customer from ‘ just ’ a customer to a loyal brand advocate who brings in leads for your business via word of mouth , content sharing , and online reviews and testimonials .
STAGE 5 : ADVOCACY
Many of the financial services firms say that word of mouth is the biggest source of leads for their business . In fact , according to a 2021 Nielsen survey ³, 88 % of people trust recommendations from somebody they know over any other form of marketing . And where does word of mouth come from ? Your most loyal and satisfied customers . A loyal brand advocate can do wonders for your business – so they are well worth cultivating and rewarding ! This might involve sending out an email campaign to existing customers , asking them to refer a friend or acquaintance – this often works best with some kind of incentive or prize . People who are satisfied with your service are more likely to provide reviews and testimonials , so developing a process for asking for testimonials – for example , after an annual review – can help boost your trustworthiness on platforms such as Google , TrustPilot or VouchedFor . You might even consider running social media competitions to encourage your followers to like and share your content , in order to spread the word about your business .
If you keep this customer lifecycle going , using the right marketing strategies at each stage , you ’ ll have a greater chance of drawing in and converting the leads you need to expand your customer base in 2024 .
Content to support you at every stage We have mentioned a number of ‘ must-haves ’ to help enhance your customer journey . Through MyMarketing , SimplyBiz can help . MyWebsite offers a range of ready-to-use websites – costeffective , professional sites with pre-approved content , and no setup fee . And , if you want a more bespoke website , our marketing partners TOMD can help . Through MyMarketing you can also subscribe to receive a regular flow of publications and content that you can receive in many different formats or choose to have them added to your MyWebsite . If you would like some support with your marketing strategy in 2024 , please do get in touch . We ’ d be delighted to chat through your needs and find out how we can help .
TOMD are specialists in marketing for financial advisers and run MyMarketing on behalf of SimplyBiz and its Members . Head to mymarketingstore . co . uk to see what ’ s on offer or to get in touch .
Sources : ¹ onlinedasher . com / customer-acquisition-vs-retention-cost / ² blog . hubspot . com / service / customer-acquisition-vs-retention # roi ³ nielsen . com / insights / 2021 / beyond-martech-building-trust-with-consumers-andengaging-where-sentiment-is-high /
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