The Adviser Issue 10 | Page 23

HELPING YOU TO GIVE MORE ADVICE
Jack received 42 client reviews in 2023 , spread more or less evenly across the year . Jack ’ s firm , Meriden , invites feedback centrally , which helps all their advisers collect feedback consistently .
Review your feedback to see which clients would

2 recommend you . Asking for client feedback often prompts those clients to read your other reviews – which makes them feel more confident about recommending you . In fact , 79 % of clients are more inclined to recommend their adviser after reading positive reviews about them . Jack ’ s VouchedFor dashboard shows him that 39 of his clients say they ’ d recommend him , and he can see which clients these are , and whether or not he ’ s requested a referral . It may seem like common sense , but asking for recommendations is the most effective way of getting them . Yet 85 % of clients don ’ t believe their adviser has ever asked that they recommend them to others . Asking for recommendations , on average , leads to one additional recommendation per client per year .

Share your client feedback to build trust with

3 prospect clients . Make it as easy as possible for prospective clients to read your reviews . “ When I get a new client enquiry , I send them a link to my VouchedFor profile via WhatsApp ,” says Jack .

“ I ALSO USE THE VOUCHEDFOR EMAIL SIGNATURE AND SHARE MY ACHIEVEMENTS – LIKE TOP RATED STATUS AND MY CERTIFICATE OF EXCELLENCE – ON LINKEDIN .”
Jack ’ s dashboard shows that 100 potential clients viewed his profile after clicking a link from his email signature or , in Jack ’ s case , his WhatsApp messages . A further 39 came via Google and 57 found him after searching on VouchedFor .
The value is visible Jack ’ s dashboard stats show that his reviews build trust with prospective clients , giving them the confidence to get in touch initially , and helping to make Jack ’ s onboarding more efficient .
Learn more about VouchedFor from the Your Business area of our Member and Client websites .
¹ Including mortgage and protection advice clients ² Yardstick Agency , 19 July 2023 , Webinar : 10 practical ways to use your
Google and VouchedFor reviews to improve your marketing
VouchedFor is the UK ’ s leading review site for financial advisers . More than 1 million people use VouchedFor each year to find and check an adviser .
VouchedFor helps advisers turn client feedback into an engine for growth by identifying which clients would be most likely to recommend you and asking them for referrals , and sharing testimonials with prospective clients , to improve your conversion rate .
Advisers on VouchedFor gain , on average , eight extra clients per year through increased recommendations and improved conversion .
To find out how VouchedFor can help your business grow revenue , contact customer _ service @ vouchedfor . co . uk
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