HELPING YOU TO GIVE MORE ADVICE
HOW ONE SIMPLYBIZ ADVISER IS USING CLIENT FEEDBACK TO GROW THEIR BUSINESS
Client feedback is a valuable but often overlooked tool . It can help you identify your biggest advocates and the opportunities you might be missing out on . By fine-tuning your approach and actively seeking recommendations , you can greatly increase how often clients refer you to others – a much more cost-effective approach to grow your client base compared to buying leads . What ’ s more , the same client reviews can help to build trust with potential clients , even before they ’ ve made contact . In fact , 82 % of consumers say that online reviews are either ‘ important ’ or ‘ very important ’ in deciding to use a company or individual ², and one-third of new clients read adviser reviews on VouchedFor before initiating contact .
Jack Noott , a Financial Adviser at Meriden Financial Planning and a Member of SimplyBiz , gained 91 additional clients in 2023 using client feedback1 .
3 EASY STEPS TO GROW YOUR BUSINESS WITH CLIENT FEEDBACK
1
Start by collecting client feedback regularly .
Inviting feedback as a regular part of your client service ensures that you always have an insight into where you can improve . Importantly , it also means you ’ ll regularly be alerted to which clients would recommend you . When prospective clients look you up online , recent reviews reassure them that you ’ re active and engaging with clients .
22 | the adviser