Cost is important, but value for money is essential
In today’ s multi-asset landscape, there is a wide range of realised outcomes and fee structures. Our view is clear: high fees do not guarantee high returns. In fact, the drag from excessive costs can erode long-term performance. That’ s why our multi-asset solutions are designed to be costeffective without compromising on investment integrity.
We believe in aiming to deliver consistent outcomes, backed by an institutional approach to asset management that advisers can rely on. Whether through flagship portfolios or bespoke solutions, our goal is to support advisers in meeting their clients’ needs, while helping them grow and future-proof their businesses.
Beyond returns – a partnership approach
Beyond performance and pricing, what truly defines a successful multi-asset partnership in 2025 is the ability to enhance an adviser’ s overall proposition and improve existing processes. Advisers today are not just looking for investment returns, they’ re seeking ways to reduce risk, streamline processes and scale their businesses sustainably. This is where outsourcing through a multi-asset partner can be transformative.
One of the most immediate benefits is the removal of administrative burdens like advisory switch letters, client approvals for rebalancing and platform inconsistencies. These tasks can often consume valuable time and introduce operational risk. By outsourcing rebalancing and portfolio management, advisers can focus on what matters most: deepening client relationships and growing their businesses. regulatory insight and operational support. In a world where change is constant, having a partner with the scale and foresight to anticipate and adapt to regulatory shifts can be invaluable.
Brand and reputation also play a critical role in this equation. In a profession built on trust, the strength of your brand can be the deciding factor for clients navigating complex financial decisions. Many clients may only choose an adviser once in their lifetime, so making that decision carries immense weight. A strong, recognisable brand can bridge the information gap and provide reassurance.
At L & G, we understand the value of brand equity. Like the advisers that we work with, we’ re proud of our reputation. Whether you’ re a solo practitioner who’ s grown into a multiadviser firm or a well-established regional player, we aim to support your brand, not overshadow it. From co-branded literature to joint client-facing content like videos and commentary, we want to help you tell your story in a way that resonates with your clients.
And finally, there’ s the investment support itself. Our size and scale mean we can offer access to a deep bench of economists, strategists and asset class specialists. During periods of market volatility, this network becomes a vital resource, helping our clients translate complex market movements into clear, concise client conversations.
In short, while outsourcing an investment solution can’ t solve every business challenge, we believe a thoughtful, well-aligned partnership can remove friction, reduce risk and unlock new opportunities for growth. In a world where trust, efficiency and adaptability are more important than ever, that kind of partnership is not just valuable, it’ s essential.
But a true partnership goes beyond discretionary permissions. A key area of support has been within the regulatory component, from support to define the target market to segmenting clients and evidencing this all within the Consumer Duty framework. A collaborative multi-asset partner brings not just investment expertise, but also
Sources
1
Morningstar Direct, as at 31 March 2025 Key Risks
The value of an investment and any income taken from it is not guaranteed and can go down as well as up, and the investor may get back less than the original amount invested.
Assumptions, opinions, and estimates are provided for illustrative purposes only. There is no guarantee that any forecasts made will come to pass. Important information The information in this document is for professional investors and their advisers only.
The details contained here are for information purposes only and do not constitute investment advice or a recommendation or offer to buy or sell any security. The information above is provided on a general basis and does not take into account any individual investor’ s circumstances. Any views expressed are those of L & G as at the date of publication. Not for distribution to any person resident in any jurisdiction where such distribution would be contrary to local law or regulation.
This financial promotion is issued by Legal & General Investment Management Ltd. Registered in England and Wales No. 02091894. Registered office: One Coleman Street, London EC2R 5AA. Authorised and regulated by the Financial Conduct Authority.
October 2025 | 67